Creative Artists Agency and Global Brands Group have joined forces to create CAA-GBG, 'the world's largest brand management company'.

The new venture sees both companies' resources come together with 24 offices in 20 countries, managing brands and artists including Coca-Cola, Jeep, Jennifer Lopez, and Eva Longoria. Richard Lovett, president of Creative Artists Agency, commented 'The formation of CAA-GBG enables us to marry the vast resources of both CAA and Global Brands to create world-class business-building opportunities for our combined clients globally'.